Google ADS Advertising

Google Ads — ROI‑Driven Setup & Ongoing Management

We plan, launch and optimize Google Ads across Search, Display, Remarketing, Video and Performance Max. KPI‑focused, analytics‑ready, and engineered to lower CPA.

100% budget transparency500+ projectsA/B testing & automationGA4 + GAds conversions

Why It Works

+50–150%
Conversion growth in 1–3 months
−20–50%
Lower CPA via clean keywords & tests
CTR 6–12%
On Search with strong ad copy

Benchmarks vary by niche, creatives, site quality and competition.

What’s Included

  • Market & competitor research: demand, seasonality, CPC, SERP landscape.
  • Keywords: research/clustering, negatives, intent‑based structure.
  • Account structure: campaigns/ad groups, SKAG/SKAG‑lite, brand vs non‑brand.
  • Campaign types: Search, Display, Video/YouTube, Performance Max, Remarketing, DSA.
  • Tracking: GA4, GAds conversions, Enhanced Conversions, call tracking.
  • Creatives: 15–30 headlines, 4–8 descriptions, banners/video per guidelines.
  • A/B tests: ads, landing pages, bid strategies.
  • Optimization: bids, search terms, quality, schedule/geo.
  • Automation: rules, scripts, anomaly checks.
  • Reporting: weekly PDF + Looker Studio dashboard 24/7.

Channels & Strategies

ChannelGoalKey settings
SearchLeads/SalesExact match, negatives, extensions, quality optimization
DisplayReach/RemarketingPlacement exclusions, audiences, responsive banners
Performance MaxFull‑funnel salesFeeds, audience signals, creative assets
Video/YouTubeDemand & brandIn‑stream/Discovery, viewer retargeting, 5–15s videos
DSAKeyword coverageFeeds + auto‑targeting by site, minus pages

Daily & Weekly Optimization

Daily

  • Budget & conversion monitoring
  • Search terms: add keywords/negatives
  • Bid/geo/device adjustments

Weekly

  • A/B testing (2–3 variants min.)
  • Strategy tuning: tCPA/tROAS/Max Conv.
  • Audience & extensions optimization

A/B Testing Matrix

ElementVariantsMetric
HeadlinesUSP, numbers, pain/benefitCTR, QS
DescriptionsDefault / social proof / scarcityCTR, CR
LandingsHero, forms, trustCR, CPL
AudiencesCustom segments, remarketingCR, CPA

Budget Scenarios (example)

Budget/moReachLead forecast*Avg. CPA
$1,000niche search40–90$11–25
$3,000search + remarketing120–300$10–22
$7,000search + PMax + video320–800$8–20

* Forecast depends on niche/site quality and is not a guarantee.

Plans & Pricing

PlanPriceBest forIncludes
Start$300/moLanding pages, local services1–2 Search campaigns, up to 200 keywords, basic remarketing, GA4 conversions, weekly report
Standard$500/moServices, e‑commerce up to 500 SKUs5–7 campaigns (Search+Remarketing+Display), 600–1500 keywords, A/B tests, Looker Studio dashboard
Profrom $800/moStores 500+ SKUs, multi‑region10+ campaigns (Search+PMax+Video+Display), tROAS/tCPA, scripts/rules, advanced analytics

Case Studies

Services, Kyiv

  • CPA: ↓47% in 8 weeks
  • Leads: +132% at same budget
  • CTR: 3.8% → 8.1%

E‑commerce, Ukraine

  • Revenue: +56% in 4 months
  • ROAS: 4.2 → 6.1 on PMax
  • CR: 1.1% → 1.8%

Reporting & Communication

  • Weekly PDF with KPIs: impressions, clicks, CTR, conversions, CPA/ROAS
  • 24/7 Looker Studio dashboard
  • Manager in Telegram/email; regular status calls

FAQ

How fast can we start?
Typically within 3–5 business days after access and brief.

Recommended budget?
Start from $20–50 per day for testing, then scale.

How do you measure success?
GA4/GAds conversions, CPA/CPL and ROAS per channel.

Can I pause campaigns?
Yes, anytime without losing settings.

Google Ads is a powerful tool for attracting targeted audiences and increasing sales, allowing for the placement of advertisements in the Google search engine as well as on partner sites in the Google Display Network. Our Google Ads setup service is designed for businesses of all sizes and aims to use your advertising budget as efficiently as possible, ensuring a high return on investment.

What the service includes:

  • Target Audience and Competitor Analysis: We will conduct a thorough market analysis to determine the best ways to attract your target audience and stand out among competitors.
  • Keyword Selection: Selection of relevant keywords to be used in advertising campaigns to attract interested users.
  • Ad Creation: Development of attractive and effective ads that will motivate potential customers to visit your site.
  • Targeting Setup: Detailed targeting settings to achieve maximum relevance of your ad displays.
  • Bid and Budget Optimization: Management of bids and budget to ensure maximum efficiency of the advertising campaign at minimal costs.
  • Analytics and Reporting: Providing detailed reports on the results of the advertising campaign, including data on clicks, impressions, conversions, and ROI.

Advantages of our service:

  • Personalized Approach: We develop an advertising campaign strategy based on the unique needs of your business.
  • Transparency: You will always be informed about how your advertising budget is spent and the results each penny brings.
  • Experience and Expertise: Our team consists of certified Google Ads specialists who continuously improve their skills and knowledge.
  • Focus on Results: Our primary goal is to achieve your business objectives and maximize your profit through effective use of Google Ads.

By choosing our service, you will receive professional setup of Google Ads campaigns that will help you attract more customers, increase sales, and take your business to a new level.