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Detailed PDF report
All campaign types
Team based in Ukraine
4.8 / 5 on Vidhuk
What is a PPC audit
Google Ads audit — in plain language
A PPC (contextual advertising) audit is a deep review of how effectively your Google Ads budget is spent. We check the account structure, keywords, ad quality, targeting, bidding strategies and conversion tracking — then hand you a prioritized list of what's draining budget and exactly how to fix it. The goal is simple: more conversions for the same spend.
Most accounts waste 20–40% of budget on the wrong queries, broken tracking or untested bidding strategies — and the owner never sees it, because the campaigns "are running". An audit makes the leaks visible: where the money goes, which clicks never convert, and what to change first to bring the cost per lead down.
When you need it
When to order a PPC audit
If any of these sound familiar, an audit will pay for itself in saved budget within the first month.
You set it up yourself
You launched campaigns on your own and aren't sure they're configured correctly. An audit shows what's working, what's wasting budget and what to fix first.
You work with a contractor
You want an independent second opinion on the agency or freelancer running your ads — to know whether the budget is spent wisely and the reports match reality.
You manage an in-house specialist
You have a PPC specialist on staff and want to verify the quality of their work with an objective external review of the account.
Cost per lead is too high
Your cost per conversion has crept above the planned target and you don't know why. The audit isolates the exact campaigns, keywords and settings driving it up.
Keywords don't convert
Traffic comes in but conversions don't follow. Often the issue is irrelevant queries, missing negative keywords or poor query-to-landing match — all of which the audit pinpoints.
Before scaling the budget
Before you pour more money into ads, make sure the foundation is solid. Scaling a leaky account just multiplies the waste — an audit fixes the base first.
What it reveals
Errors a PPC audit uncovers
Eight of the most common — and most expensive — problems we find in Google Ads accounts.
High bounce rate
Visitors arrive and leave instantly — a sign of irrelevant traffic or a mismatch between the ad's promise and the landing page.
High cost per conversion
You're paying far more per lead than the niche average — usually due to weak bidding strategy, broad targeting or wasted spend on losing keywords.
Low ad relevance
Ad copy doesn't match the search intent, lowering Quality Score and raising click cost. Small wording fixes often cut CPC noticeably.
No shopping campaigns
For online stores, skipping Google Shopping leaves the strongest e-commerce format unused — and hands that traffic to competitors.
Low keyword relevance
Budget burns on broad or irrelevant queries because negative keywords aren't set up. Often the single biggest source of wasted spend.
Lost among competitors
Your ads blend in instead of standing out. We check extensions, USPs and ad rank to make your offer more visible in the auction.
Inactive conversion optimization
Campaigns run without proper conversion tracking or smart bidding, so Google can't optimize toward results — only toward clicks.
Funnel stages ignored
The account treats all users the same, ignoring where they are in the decision journey — no remarketing, no audience segmentation by intent.
What's inside
What the PPC audit includes
Five directions of analysis. The result is one document — a prioritized action plan with concrete fixes, not a pile of raw screenshots.
Order an audit →1
Account & campaign settings
We review the whole account structure — campaign types, bids, budgets, device and geo settings, schedule and the link to analytics. This is where most wasted spend hides.
- Account structure & naming
- Bids, budgets, bidding strategies
- Device, geo & schedule settings
- Negative keywords & query mining
2
Targeting analysis
We check who actually sees your ads — keywords, audiences, placements, demographics — and whether the targeting matches the people most likely to convert.
- Keyword & match-type review
- Audience & remarketing setup
- Placement & demographic targeting
- Search-terms report analysis
3
Web analytics check
Without correct tracking, optimization is blind. We verify GA4 and Google Tag Manager, conversion tracking, Enhanced Conversions and call tracking — so every result is measurable.
- GA4 & GTM verification
- Conversion & event tracking
- Enhanced Conversions setup
- Call tracking (where relevant)
4
Strategy analysis
We assess whether the current strategy fits your business goals — the campaign mix, bidding approach, funnel coverage and competitor positioning in the auction.
We compare your account against competitors in the same auction — impression share, ad rank and where they out-bid or out-rank you.
5
Recommendations
Everything comes together as a prioritized action plan: what to fix first (high impact), what next, and what to test. Each recommendation is concrete and ready to implement.
On the Standard and Pro plans we add an implementation plan by weeks and walk you through it in a call.
Pricing
PPC audit plans & pricing
Fixed price, fixed deadline. Choose the depth based on your account size and ad budget.
Basic
4 000₴
one-time
Small account: up to 5 campaigns and $500/mo budget
Ready in 2 days
- Account structure audit
- Keywords & negative keywords check
- Ads & extensions analysis
- GA4 / GAds conversion check
- Error prioritization H/M/L
- PDF report, 15–20 pages
- 30-min consultation
Most popular
Standard
8 500₴
one-time
Medium account: 5–15 campaigns, $500–2 000/mo budget
Ready in 2–3 days
- Full structure & semantics audit
- All campaign types (Search, PMax, GDN)
- Audiences & remarketing audit
- Bidding & budget strategy check
- Competitor analysis in the auction
- Enhanced Conversions & call tracking
- PDF report, 25–35 pages
- Week-by-week implementation plan
- 30-min consultation + call recording
Pro
from12 500₴
one-time
Large account: 15+ campaigns, budget from $2 000/mo
Ready in 3–5 days
- Everything in "Standard"
- Google Shopping & product feeds
- YouTube campaigns audit
- Funnel analysis & CRO recommendations
- Competitor comparison by metrics
- Scaling potential assessment
- 2 × 30-min consultations
- 2 weeks of implementation support
Partners & clients
What you get
The result of a PPC audit
Not a report that sits in a drawer — a clear, prioritized plan you can act on the same week.
List of fixes
A prioritized list of exactly what to correct in the account — by impact, from critical budget leaks to minor improvements.
A working account structure
A clear picture of how the account should be organized — campaign types, naming, settings — to spend budget efficiently.
A marketing strategy
Recommendations on the campaign mix, bidding approach and funnel coverage aligned with your business goals, not generic best-practice.
List of further changes
Beyond the quick fixes — a list of important medium-term changes and tests to keep improving results after the basics are sorted.
Client reviews
What clients say
Real reviews on Vidhuk and Google — rated 4.8 out of 5 based on 120+ reviews.
★★★★★
Ordered the Standard audit because our cost per lead kept climbing. They found half the budget was going to broad queries with no negative keywords. Fixed it and CPL dropped by a third in three weeks.
★★★★★
Wanted an independent check on our agency. The report was honest and detailed — turned out conversion tracking was set up wrong, so all the optimization was based on bad data. Worth every hryvnia.
★★★★★
Took the Pro audit before scaling our budget. The funnel analysis and CRO recommendations were the most useful part — we fixed the landing pages first, then scaled. Glad we didn't just throw more money at it.
FAQ
Frequently asked questions
We answer honestly — no marketing fluff.
What is a PPC audit?+
A PPC audit is a detailed review of how effectively your Google Ads budget is spent. We check account structure, keywords, ad quality, targeting, bidding and conversion tracking, then give a prioritized list of fixes to lower cost per lead and increase conversions.
How much does a PPC audit cost?+
Three fixed plans: Basic — 4 000 ₴ (2 days, small accounts), Standard — 8 500 ₴ (2–3 days, most popular), Pro — from 12 500 ₴ (3–5 days, large accounts). Price and deadline are fixed before we start; the plan is chosen by account size and ad budget.
Which plan do I need?+
Basic suits small accounts (up to 5 campaigns, ~$500/mo). Standard fits medium accounts (5–15 campaigns, $500–2 000/mo) and is the most popular choice. Pro is for large accounts (15+ campaigns, from $2 000/mo) with Shopping, YouTube and deeper funnel analysis.
How long does the audit take?+
Basic — 2 days, Standard — 2–3 days, Pro — 3–5 days. For very large accounts the Pro timeline may extend slightly, which is why its price starts "from" — we confirm the exact figure and deadline after a quick look at the account.
What access do you need?+
Read access to your Google Ads account and, ideally, to Google Analytics. We never need your passwords — access is granted through Google's standard account-sharing, which you can revoke anytime. We only read data, we don't change anything during the audit.
What will I get at the end?+
A PDF report (15–35 pages depending on plan) with a prioritized list of fixes, a recommended account structure, a marketing strategy and a list of further changes. On Standard and Pro you also get a week-by-week implementation plan and a consultation call.
Will you fix the issues too?+
The audit itself is analysis and recommendations. Implementation is a separate service — you can do it yourself using our plan, hand it to your specialist, or order our help. Pro includes 2 weeks of implementation support to get you started.
How much budget can an audit save?+
It varies, but most accounts waste 20–40% of budget on irrelevant queries, broken tracking or weak bidding. For an account spending even $1 000/mo, the audit usually pays for itself within the first month after fixes are applied.
Do you audit Performance Max campaigns?+
Yes. PMax is included from the Standard plan — we review asset groups, signals, conversion-value setup and how budget is distributed across channels. PMax is automated but still needs the right inputs to perform; the audit checks exactly that.
Can you audit an account run by another agency?+
Yes — independent audits are one of the most common reasons clients come to us. We give an objective, honest assessment of how the budget is spent and whether the reports match reality, with no conflict of interest.
Find out where your
ad budget leaks
Order a PPC audit — get a prioritized list of fixes and a clear plan to lower your cost per lead, with fixed price and deadline.
All campaign types reviewed
Fixed price & deadline
PDF report + action plan
Ready from 2 days
Read-only access, fully safe
Order your audit
Write to us on Telegram or call — we'll reply within 30 minutes and help you choose the right plan.
Free consultation · No obligation