Google Ads Audit — We'll Find Where You're Losing Money

Google Ads Audit · 2025

Google Ads Audit —
we'll find where you're losing money

We check your ad account across 70+ parameters. We find errors that eat your budget, show where you're missing leads and what to fix first. Report with a concrete action plan.

Order Audit Message on Telegram
70+ check parameters Ready in 2–3 days PDF report with action plan Consultation included
70+
account check
parameters
2–3
working days
to completed report
−30%
average CPL reduction
after implementation
500+
ad accounts
audited
Typical Problems

Where Ads Eat Your Budget — Without You Knowing

Most ad accounts have 5–10 critical issues that are invisible without deep analysis. Here are the most common ones.

Budget Goes to Irrelevant Queries

Without proper negative keywords, ads show to people searching for something completely different. Up to 40% of budget може витрачатись на "сміттєвий" трафік.

Conversions Not Tracked or Tracked Incorrectly

If GA4 or Google Ads can't see real leads — automated strategies optimise in the wrong direction. Result: CPL 2–3× higher than the market.

Wrong Account Structure

All services in one campaign, mixed keyword match types, ads don't match queries. Quality Score drops, clicks get more expensive.

Bid Strategy Doesn't Match Goals

tCPA without enough conversions, Maximize Clicks instead of Maximize Conversions. Budget optimises for volume, not quality traffic.

Performance Max Without Control

PMax without audience signals and quality assets shows ads to anyone. Most of the budget goes to branded queries and remarketing instead of new traffic.

Ads Without A/B Tests and Extensions

One ad per group, no callouts or sitelinks. CTR below 3% where it could be 8–12% — you overpay for every click.

Recognise your situation? The audit will show exactly how much you're losing and how to fix it.

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What We Check

70+ Analysis Parameters — We Won't Miss a Thing

Account Structure

  • Campaign and ad group logic
  • Split by type: search / PMax / Display
  • Structure alignment with the site
  • Geo-targeting setup
  • Ad scheduling
  • Budget and bid limits

Keywords & Semantics

  • Keyword match types
  • Negative keywords and stop queries
  • Search terms triggering ads
  • Low-impression keywords
  • Cannibalisation between campaigns
  • Niche semantic coverage

Ads & Extensions

  • Headline and description quality
  • Quality Score
  • Landing page relevance
  • Callouts, sitelinks, prices
  • RSA and responsive ads
  • A/B tests and results

Analytics & Conversions

  • Google Ads conversion setup
  • GA4 and Google Ads linkage
  • Enhanced Conversions
  • UTM tagging and attribution
  • Call tracking
  • Micro-conversions and funnel

Strategies & Budgets

  • Bid strategy alignment with goals
  • tCPA / tROAS / Maximize Conversions
  • Budget distribution across campaigns
  • Impression share loss
  • Audience bid adjustments
  • Device and geo corrections

Audiences & Remarketing

  • Observation audience setup
  • Remarketing lists
  • Similar audiences
  • Performance Max audience signals
  • Irrelevant audience exclusions
  • Customer Match and CRM audiences
Audit Deliverable

What You Get After the Audit

PDF Report With a Concrete Plan — Not Just a List of Errors

Every issue with an explanation of why it matters, a screenshot and an exact instruction on what to do. H/M/L priorities so you start with what matters most.

  • All issues with screenshots and explanations
  • Priorities: High / Medium / Low
  • Specific recommendations for each issue
  • CPL reduction potential estimate
  • Week-by-week implementation plan
  • 30-min consultation to walk through the report
70+
check parameters
2–3
days to report
3
priority levels H/M/L
30 хв
consultation included
Process

How the Google Ads Audit Works

01

We Get Access

Access to Google Ads (Reader role) and Google Analytics 4. We start analysis immediately after access is granted.

02

Structure & Keyword Analysis

We check account architecture, keywords, negative lists and the search terms actually triggering ads.

03

Ad & Extension Audit

We assess copy quality, Quality Score, landing page relevance and presence of all available extensions.

04

Analytics & Conversion Check

We verify conversion setup, GA4, UTM tags and attribution models. This is often where we find the main issue.

05

Report Preparation

We structure all findings: priorities, screenshots, specific recommendations and implementation plan.

06

Review & Consultation

30-minute call — we walk through every issue, answer questions and define next steps.

Ready to find out where your ads are losing money? Order the audit — ready in 2–3 days.

Order Audit
Pricing

Pricing аудиту контекстної реклами

Price depends on the number of campaigns and account complexity. Not sure what fits — write to us.

Basic
$200 one-time
Small account: up to 5 campaigns and $500/mo budget
⏱ Ready in 2 days
  • Account structure audit
  • Keywords and negatives check
  • Ad and extension analysis
  • GA4/GAds conversion check
  • Error prioritisation H/M/L
  • PDF report 15–20 pages
  • 30-min consultation
Order Audit
Most Popular
Standard
$350 one-time
Mid-size account: 5–15 campaigns, budget $500–2,000/mo
⏱ Ready in 2–3 days
  • Full structure & keyword audit
  • All campaign types (search, PMax, Display)
  • Audience and remarketing audit
  • Bid strategy and budget check
  • Auction competitor analysis
  • Enhanced Conversions & call tracking
  • PDF report 25–35 pages
  • Week-by-week implementation plan
  • 30-min consultation + запис дзвінку
Order Audit
Про
from $500 one-time
Large account: 15+ campaigns, budget from $2,000/mo
⏱ Ready in 3–5 days
  • Все з пакету Standard
  • Google Shopping and product feeds
  • YouTube campaign audit
  • Funnel analysis and CRO recommendations
  • Competitor benchmark by metrics
  • Scaling potential assessment
  • 2 × 30-min consultations
  • 2 weeks implementation support
Order Audit

Google Ads Audit: What It Is and When You Need It

A Google Ads audit is a comprehensive review of your advertising account that uncovers errors in setup, structure, keywords and analytics. The goal is to find where the campaign spends budget ineffectively and what to change to get more leads for the same money.

When You Need a Google Ads Audit

  • Ads bring traffic but no conversions — the problem is in landing pages, targeting or tracking
  • CPL is 2–3× above market — there are specific technical reasons that can be found and fixed
  • Budget grows but results don't — scaling without optimisation multiplies errors
  • You changed your contractor — you need to understand the real state of the account and what was left behind
  • You want to launch new campaigns — better to fix the foundation than build on a flawed base
  • Results suddenly dropped — after a Google algorithm update or changes in the account

What the Audit Delivers in Practice

After the audit you receive not just a list of errors but a clear prioritised plan: what to fix today, next week and what to plan for the month. Most clients lower their CPL by 20–40% after implementing the recommendations, with no budget increase.

FAQ

Frequently Asked Questions About the Ads Audit

Basic аудит — 2 робочих дні. Standard — 2–3 дні. Про — 3–5 днів. Відлік починається після отримання доступів до Google Ads і GA4. Надаємо доступ тільки на читання — ніяких змін без вашої згоди.
Access to Google Ads (Reader or Analyst role) and Google Analytics 4 (Viewer role). No access to payment data or ability to make changes. Everything is used solely for analysis.
Так. Якщо хочете — можемо впровадити всі рекомендації самостійно або взяти акаунт на повноцінне ведення. Pricing обговорюється окремо залежно від обсягу. Без зобов'язань — звіт ваш незалежно від подальшого рішення.
That's exactly what an audit is for. We get read-only access and review the account independently. You receive an objective assessment — what's done well and where there are problems your contractor may not have mentioned.
The audit is a diagnosis, not a cure. We guarantee a quality analysis and specific recommendations. In our experience 95% of accounts have significant errors whose correction reduces CPL by 20–40%. But results depend on whether and how the recommendations are implemented.
Yes, but it's better to have at least 2–4 weeks of data. For brand new accounts we recommend a setup from scratch instead of an audit — it's more effective and cheaper than reviewing an account with no data.
We recommend every 6 months or after significant changes: contractor change, site redesign, sharp drop in results, budget increase. Google regularly updates algorithms and formats — the account needs to adapt.

Ready to Find Out Where Your Ads
Are Losing Money?

Order a Google Ads audit — in 2–3 days you'll receive a precise report with priorities and a plan: what to fix to lower CPL and get more leads on the same budget.

Order Audit Message on Telegram