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YouTube Advertising — Your Brand in Front of Millions
YouTube Advertising · Google Ads · 2026
YouTube Advertising —
your brand in front of millions of viewers
We set up and manage YouTube video ads: In-Stream, Discovery, Bumper, remarketing. We show your ads to the right audience — by interests, keywords and behaviour. You pay only for views.
From 4,000 UAH — our fee
Pay per view
GA4 + analytics
Contract & KPIs
2 Billion
active YouTube
users monthly
users monthly
from $0.01
cost per
ad view
ad view
5+
ad formats
for any goal
for any goal
500+
advertising campaigns
launched
launched
Ad Formats
Which YouTube Video Ad Formats We Run
Each format solves a specific task — from fast reach to deep audience warming. We select the right mix for your goal and budget.
Skippable In-Stream
TrueView In-Stream
Video before or during a YouTube video. The viewer can skip after 5 seconds. You pay only if they watch 30 sec or to the end. Perfect for warming up audiences and telling your product story.
???? Best for: brand awareness
Non-Skippable In-Stream
Non-Skippable In-Stream
15–20 sec video that cannot be skipped. Guaranteed full view. Maximum message impact. Charged per 1,000 impressions (CPM).
???? Best for: promos, announcements, brand image
Short Bumper
Bumper Ads
6-second non-skippable ad. A cheap reach format. Excellent for supplementing main campaigns and brand reminders. CPM billing.
???? Best for: retargeting, reminders
In YouTube Search
Video Discovery
Text and video thumbnail ad in YouTube search results and recommendations. The viewer chooses to click and watch. High audience quality.
???? Best for: warm buyers, niche audiences
Outside YouTube
Out-Stream
Video ads in mobile apps and on Google partner sites outside YouTube. Extends reach beyond the platform. Cost-per-view (CPV) billing.
???? Best for: broad reach
Viewer Remarketing
Video remarketing
We show ads to people who have already watched your videos or visited your site. Highest conversion rate — the audience already knows your brand.
???? Best for: conversions, sales
Not sure which format fits? Write to us — we'll select the optimal strategy for free.
Why Us
What Sets Our YouTube Advertising Work Apart
You Pay Only for Real Views
In TrueView format you pay only if the viewer watches 30 sec or to the end. Uninterested viewers skip — you don't pay.
Precise Targeting on Your Audience
We target by interests, keywords, channel topics, demographics and similar audiences. We only show to potential clients.
Transparent Analytics & Reporting
View metrics, CTR, conversions via GA4 and Google Ads. Weekly report — you see every hryvnia and its result.
Synergy With Other Channels
YouTube ads warm up the audience that search ads and remarketing then convert effectively. A complete funnel delivers higher ROAS.
Help With Video Creation
We provide a brief for the video suited to the chosen format: duration, structure, CTA. Or we recommend video production contractors.
KPI-Driven Work
We set target CPV, CPM, views and conversions before launch. We optimise every week — not just launch and forget.
Process
How We Launch YouTube Advertising
01
Analysis & Strategy
We study your niche, YouTube competitors and target audience. We define formats and targeting for maximum results.
02
Video Brief
If there's no video yet — we prepare a brief: structure, duration, call to action. If there is — we analyse and give recommendations.
03
Tracking Setup
GA4, Google Ads conversions, YouTube Analytics linkage. We track views, clicks and post-ad conversions.
04
Campaign Creation
We set up audiences, targeting, bids and formats. We write headlines and descriptions for Discovery ads.
05
Launch & Optimisation
We launch campaigns, monitor daily. We exclude irrelevant channels and videos, optimise audiences and bids.
06
Reporting & Scaling
Weekly report with key metrics. We scale what delivers results — increase budget on the most effective audiences.
Ready to launch YouTube ads? We'll calculate the budget and results forecast within 24 hours.
Pricing
YouTube Advertising Pricing
Ціна — вартість нашої роботи з налаштування та ведення. Рекламний бюджет клієнта — окремо, оплачується напряму в Google Ads.
Starter
4 000 UAH / mo
Small business · first launch · client ad budget separate
First impressions in 3–5 days
Included
1 format · 1–2 audiences · basic targeting
- Niche & competitor analysis
- One format (In-Stream or Discovery)
- Targeting setup
- Basic GA4 setup
- Weekly report
- Optimisation & support
Recommended
Standard
10 000 UAH / mo
Active marketing · multiple formats · client ad budget separate
Full strategy
Included
2–3 formats · multiple audiences · remarketing
- In-Stream + Discovery + Bumper
- Video remarketing
- Interest & keyword targeting
- A/B audience testing
- Full GA4 & conversions setup
- Irrelevant channel exclusions
- 24/7 dashboard + weekly report
- Video production brief
Pro
from 23,000 UAH / mo
Large business · e-commerce · client ad budget separate
Maximum reach
Included
All formats · full funnel · scaling
- All YouTube ad formats
- Full video funnel: reach → warm-up → conversion
- Integration with search & Performance Max
- Custom Intent & Customer Match audiences
- End-to-end analytics & CRM
- Dedicated account manager
- Monthly strategy sessions
- Video production assistance
ℹ️
Important: the package price is our management and setup fee. The client's ad budget is paid separately directly in Google Ads and stays fully in your account. Minimum ad budget to get started — from $100–200/mo.
Results
Real Client Results
E-commerce · furniture
Standard · 3 months · In-Stream + Remarketing
Before
CPV: $0.08
5 000 views
5 000 views
After
CPV: $0.03
28 000 views
28 000 views
+62%
conversions from remarketing after warm-up
Services · education
Standard · 2 months · Discovery + In-Stream
Before
12 leads/mo
CPL: $48
CPL: $48
After
41 leads/mo
CPL: $21
CPL: $21
×3.4
more leads · CPL dropped 56%
B2C · cosmetics
Pro · 4 months · full video funnel
Before
ROAS 180%
reach 40K
reach 40K
After
ROAS 390%
reach 310K
reach 310K
×7.7
reach growth · ROAS 390%
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YouTube Advertising: What It Is and How It Works for Business
YouTube advertising is video ads served through Google Ads that appear before, during or after YouTube video content. YouTube is the world's second largest search engine after Google and one of the top-3 platforms by watch time.
Ordering YouTube advertising means getting access to 2 billion active users with precise targeting by interests, behaviour, keywords and demographics.
How YouTube Video Advertising Differs From Regular Google Ads
- Format — video, not text. Far stronger emotional impact and brand memorability
- Audience — people in passive viewing mode, open to discovery. Search is active intent; YouTube is warming up and reaching new audiences
- Cost — much cheaper than search. View cost from $0.01–0.05 vs $0.30–2.00 per click in search
- Effect — builds brand awareness and trust. Warms cold audiences for later conversion
When to Launch YouTube Advertising
- You want to boost brand awareness among a wide audience
- You have a complex or expensive product that needs a video explanation
- Search ads have reached their potential — you need a new traffic source
- You want to warm audiences before search advertising
- E-commerce — you show the product in action, demonstrations increase conversions
How Much Does YouTube Advertising Cost
Our YouTube advertising setup and management fee starts from 4,000 UAH/mo (Starter), 10,000 UAH/mo (Standard) and from 23,000 UAH/mo (Pro). The client's ad budget is separate — paid directly in Google Ads and stays fully in your account. Minimum ad budget to get started — from $100–200 per month.
FAQ
Frequently Asked Questions About YouTube Advertising
Yes, for video formats (In-Stream, Bumper, Out-Stream) you need a finished video. For Discovery, an existing video on your channel is enough. If there's no video yet — we prepare a production brief or recommend affordable options. A minimum workable video can be shot on a smartphone.
Bumper Ads — exactly 6 seconds. Non-Skippable In-Stream — up to 15–20 seconds. TrueView In-Stream (skippable) — from 12 seconds, optimally 30–90 sec. Discovery — any length. For most goals we recommend 30–60 seconds — enough to tell your product story and include a CTA.
Average CPV in Ukraine — from $0.01 to $0.05 depending on niche, audience and format. Much cheaper than a search click. With an ad budget of $200/mo you can get 4,000–20,000 views. This is your Google Ads budget — separate from our management fee.
YouTube is the Google ecosystem, so targeting is based on real search intent and user behaviour, not just demographics. Plus — much lower competition and cost per view. Minus — you need a video. Best approach — combine both channels.
Through Google Ads conversions and GA4. We track views, ad clicks and what the person did afterwards — filled a form, called, placed an order. We also track view-through conversions — when someone saw the ad, didn't click, but later visited the site and purchased.
Yes. Google Ads lets you exclude specific channels, videos, topics and content categories. We regularly clean the placement list and exclude irrelevant sites — this improves audience quality and lowers CPV.
First impressions and views come on day one after launch. Unlike SEO, YouTube advertising delivers immediate reach. Full optimised results come after 2–4 weeks once enough data has accumulated.
Ready to Launch
YouTube Advertising?
We'll calculate the budget, select formats and prepare a strategy — for free, before you sign anything. First impressions within 3–5 days of launch.