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PPC Audit — full deep‑dive into your Google Ads account
We uncover growth levers and wasted spend across 70+ checkpoints. You get a prioritized change plan and optional support with implementation.
70+ checks20–40 page PDFGA4 + attributionPMax/DSA/remarketing
What we audit in your account
- Account structure: campaign logic, ad groups, segmentation (brand/non‑brand, cold/warm).
- Keywords: coverage, overlaps, duplicates, relevance, negatives, query hygiene.
- Campaign types: Search, Display, Video/YouTube, Performance Max, DSA, remarketing.
- Ad quality: relevance, CTR, Quality Score, extensions, A/B testing.
- Bidding strategies: tCPA/tROAS/Max Conv., device/time/geo adjustments.
- Conversions & attribution: GA4, Enhanced Conversions, e‑commerce, attribution models.
- Budgets: channel/funnel allocation, share of voice, budget‑limited frequency.
- Feeds & PMax: feed quality, diagnostics, assets, audience signals.
- Landing pages: speed, UX, query‑fit, conversion blocks.
- End‑to‑end analytics: UTM governance, funnel, ROAS/ROMI.
KPI snapshot (example before/after)
| KPI | Before | +30 days | +90 days |
|---|---|---|---|
| CTR (Search) | 3.4% | 6.9% | 8.5% |
| CPA / CPL | $28 | $19 | $14 |
| CR (session → lead) | 1.2% | 1.7% | 2.3% |
| ROAS (e‑com) | 2.8 | 3.9 | 5.2 |
| Budget‑limited share | 42% | 18% | 8% |
Numbers are indicative and depend on your niche/site. We fix the baseline and provide projections after critical fixes.
Common issues we find (and fix)
No negative keywords (74% of accounts)
Solution: account‑level lists + ongoing search term hygiene.
Solution: account‑level lists + ongoing search term hygiene.
Brand/non‑brand mixed (61%)
Solution: separate campaigns, distinct KPIs and bids.
Solution: separate campaigns, distinct KPIs and bids.
GA4 conversions missing (48%)
Solution: proper events/goals, Enhanced Conversions, attribution test.
Solution: proper events/goals, Enhanced Conversions, attribution test.
Low QS due to ad irrelevance (53%)
Solution: keyword research → new ad groups → A/B headlines.
Solution: keyword research → new ad groups → A/B headlines.
Budget‑limited all day (37%)
Solution: bid reallocation, schedule, GEO refinements.
Solution: bid reallocation, schedule, GEO refinements.
No remarketing/lookalike (45%)
Solution: RLSA/Display/Video retargeting + similar audiences.
Solution: RLSA/Display/Video retargeting + similar audiences.
Audit stages — our process
1) Access & brief
Checklist: Google Ads, GA4, GSC, Merchant Center (if any), Looker Studio.
Checklist: Google Ads, GA4, GSC, Merchant Center (if any), Looker Studio.
2) Diagnostics
70+ checkpoints: structure, bids, queries, PMax, remarketing, landings.
70+ checkpoints: structure, bids, queries, PMax, remarketing, landings.
3) Report
20–40 page PDF: screenshots, tables, High/Med/Low priorities, quick wins.
20–40 page PDF: screenshots, tables, High/Med/Low priorities, quick wins.
4) Action plan
30/60/90‑day roadmap: owners & deadlines.
30/60/90‑day roadmap: owners & deadlines.
5) Review call
30–60 min session to finalize next steps.
30–60 min session to finalize next steps.
6) Support
Optional implementation/ongoing management.
Optional implementation/ongoing management.
Plans & pricing
| Plan | Price | Best for | Includes |
|---|---|---|---|
| Mini Audit | $150 | 1–2 campaigns | 40‑point checklist, critical issues, quick wins |
| Standard | $300 | Up to 5 campaigns | 20–30 page report, priorities, bid & structure advice |
| Pro | from $500 | Advanced accounts | 30–40 page deep dive, 30–45 min video review, 90‑day plan |
What you get
20–40 page PDF KPI summary Keywords/negatives lists New campaign structures PMax recommendations A/B testing roadmap 30/60/90‑day plan 30–60 min consultation
Case studies (brief)
Services, Kyiv
- CPA: ↓35% in 4 weeks
- Leads: +82% at same budget
- CTR: 3.2% → 7.4%
E‑commerce, Ukraine
- ROAS: 3.1 → 5.8 in ~10 weeks
- CR: 0.9% → 1.6%
- Budget‑limited share: 39% → 11%
Reporting & communication
- PDF report + prioritized checklist (High/Medium/Low).
- Optional Looker Studio dashboard access.
- Telegram/email communication, 30–60 min review call.
FAQ
How long does the audit take?
Typically 3–5 business days after access is granted.
Do you need access?
Yes. Google Ads, GA4 and (for e‑com) Merchant Center.
Do you implement the fixes?
If you want — we provide specs and can implement ongoing management.
What if my agency won’t share access?
We can do an external audit via exports/screenshots, but full access is better.
What happens after the audit?
Follow the 30/60/90 roadmap: quick wins first, then structural changes.
A contextual advertising audit is a comprehensive service aimed at analyzing and optimizing your current advertising campaigns on Google Ads and other contextual advertising platforms. This service is perfect for companies that want to improve the efficiency of their advertising investments, increase ROI, and reduce the cost of customer acquisition.
What the audit includes:
- Campaign Structure Analysis: Checking the proper structuring of advertising campaigns, ad groups, and keywords to ensure maximum relevance and efficiency.
- Evaluation of Keywords and Ads: Analyzing selected keywords, bids, the quality of ads, and their correspondence to landing pages. Suggestions for optimization to increase CTR and conversions.
- Targeting Settings Check: Analyzing audience targeting settings, geography, display times, and other parameters to optimize reach and increase efficiency.
- Landing Page Compliance Analysis: Ensuring that landing pages are optimized for conversion and meet the expectations of users coming from ads.
- Evaluation of Ad Extensions Usage: Checking the presence and effectiveness of ad extensions, which can increase the visibility and attractiveness of your ads.
- Budget and Bids Analysis: Evaluating the efficiency of budget allocation and optimizing bids to maximize ROI.
- Report with Recommendations: Providing a detailed report with an analysis of the current state of advertising campaigns and specific recommendations for their improvement.
Benefits of a contextual advertising audit:
- Increased Efficiency of Advertising Campaigns: Optimizing advertising campaigns to achieve better results at lower costs.
- Increased ROI: Reducing the cost of customer acquisition and increasing the overall return on advertising investment.
- Improved Quality of Traffic: Attracting a more targeted audience interested in your products or services.
- Reduced Cost per Click: Optimizing bids and improving the quality of ads to reduce the cost per click.
- Gaining a Competitive Advantage: Identifying and addressing weaknesses in advertising campaigns to outperform competitors.
A contextual advertising audit from our company is your step towards increasing advertising efficiency and achieving better business results. We will help you optimize your advertising campaigns and reach new heights in your business.