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A contextual advertising audit is a comprehensive service aimed at analyzing and optimizing your current advertising campaigns on Google Ads and other contextual advertising platforms. This service is perfect for companies that want to improve the efficiency of their advertising investments, increase ROI, and reduce the cost of customer acquisition.
What the audit includes:
- Campaign Structure Analysis: Checking the proper structuring of advertising campaigns, ad groups, and keywords to ensure maximum relevance and efficiency.
- Evaluation of Keywords and Ads: Analyzing selected keywords, bids, the quality of ads, and their correspondence to landing pages. Suggestions for optimization to increase CTR and conversions.
- Targeting Settings Check: Analyzing audience targeting settings, geography, display times, and other parameters to optimize reach and increase efficiency.
- Landing Page Compliance Analysis: Ensuring that landing pages are optimized for conversion and meet the expectations of users coming from ads.
- Evaluation of Ad Extensions Usage: Checking the presence and effectiveness of ad extensions, which can increase the visibility and attractiveness of your ads.
- Budget and Bids Analysis: Evaluating the efficiency of budget allocation and optimizing bids to maximize ROI.
- Report with Recommendations: Providing a detailed report with an analysis of the current state of advertising campaigns and specific recommendations for their improvement.
Benefits of a contextual advertising audit:
- Increased Efficiency of Advertising Campaigns: Optimizing advertising campaigns to achieve better results at lower costs.
- Increased ROI: Reducing the cost of customer acquisition and increasing the overall return on advertising investment.
- Improved Quality of Traffic: Attracting a more targeted audience interested in your products or services.
- Reduced Cost per Click: Optimizing bids and improving the quality of ads to reduce the cost per click.
- Gaining a Competitive Advantage: Identifying and addressing weaknesses in advertising campaigns to outperform competitors.
A contextual advertising audit from our company is your step towards increasing advertising efficiency and achieving better business results. We will help you optimize your advertising campaigns and reach new heights in your business.