Bing Tests a Black Magnifying Glass Icon in Search

Publication date: 17.07.2026

Microsoft is testing a new search icon in Bing — a solid black magnifying glass instead of the gray or outlined one. This comes from Search Engine Roundtable.

The change is purely visual:

  • old icon — gray or thin-outlined;
  • new — fully filled black;
  • not all users see the test (gradual rollout).

The icon itself changes nothing for SEO. But it's a reminder: Bing keeps actively refining its search interface — and its share is no longer tiny, especially with Copilot integration and the rise of Google alternatives.

Bing's small UI experiments rarely stay small — bigger SERP changes tend to follow. For anyone tuned only to Google, that's an increasingly risky blind spot: Bing's share keeps growing alongside Copilot integration and rising interest in Google alternatives.

Related reading: Google Algorithm Updates: How to Track Core Updates and Recover Lost Rankings · SEO site audit

Denys Feshchenko
Denys Feshchenko

I work in search promotion and paid search: technical audits, keyword research and site structure, indexing, backlink profiles and Google Ads campaigns. Over 7 years in digital marketing, currently with the SEO-Factory team.

On the blog I write about what I run into on real projects: why pages stay out of the index, how to read Search Console and GA4, what to do after Google algorithm updates, and how to keep traffic through a site migration.