Google Vids can now generate video from a prompt and voice a personal avatar

Publication date: 18.07.2026

Google has updated Vids — its video editor in Workspace — with two new AI tools: Gemini Omni and personal avatars. The announcement landed on July 16, 2026, and both updates share one goal — making video creation as easy as writing a short prompt.

Gemini Omni generates and edits clips from a text description and image references. You steer edits in plain language — swap the background, fix the lighting, add an effect — step by step and without starting over. Personal avatars work differently: you upload a selfie and a voice recording, and a digital double then voices whatever text you type — no camera, no filming.

  • Who gets it: Google AI Pro and Ultra subscribers, plus Google Workspace business customers.
  • Avatars: tied to your Google Account, available to users 18+, and limited to certain regions for now; you can only use your own likeness.
  • Transparency: every AI clip carries an invisible SynthID watermark.
  • Use cases: quick updates, personalized messages, training and promo content.

According to Google — The Keyword, both tools are already rolling out to paid tiers.

The barrier to video keeps dropping: a team with no studio or editor can now assemble clips for social, email and landing pages in minutes. Avatars unlock personalization at scale — the same message can be re-voiced per segment or language. Along with that comes new responsibility: SynthID labeling and honesty with the audience now matter as much as production speed. Whether audiences will trust a digital double in place of a brand's real face is something only time will tell.

Denys Feshchenko

I work in search promotion and paid search: technical audits, keyword research and site structure, indexing, backlink profiles and Google Ads campaigns. Over 7 years in digital marketing, currently with the SEO-Factory team.

On the blog I write about what I run into on real projects: why pages stay out of the index, how to read Search Console and GA4, what to do after Google algorithm updates, and how to keep traffic through a site migration.