Google Updates Vids: Gemini Omni and Personal Avatars

Publication date: 18.07.2026

Google has updated Vids — its video editor in Workspace — with two new AI tools: Gemini Omni and personal avatars. The announcement landed on July 16, 2026, and both updates share one goal — making video creation as easy as writing a short prompt.

Gemini Omni generates and edits clips from a text description and image references. You steer edits in plain language — swap the background, fix the lighting, add an effect — step by step and without starting over. Personal avatars work differently: you upload a selfie and a voice recording, and a digital double then voices whatever text you type — no camera, no filming.

  • Who gets it: Google AI Pro and Ultra subscribers, plus Google Workspace business customers.
  • Avatars: tied to your Google Account, available to users 18+, and limited to certain regions for now; you can only use your own likeness.
  • Transparency: every AI clip carries an invisible SynthID watermark.
  • Use cases: quick updates, personalized messages, training and promo content.

According to Google — The Keyword, both tools are already rolling out to paid tiers.

What this means for marketing. The barrier to video keeps dropping: a team with no studio or editor can assemble clips for social, email and landing pages in minutes. Avatars unlock personalization at scale — the same message can be re-voiced per segment or language. But there's new responsibility too: SynthID labeling, honesty with your audience and a consistent brand style now matter more than speed. Test the tool on internal formats first, and keep the human face of your brand under a person's control for now.

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