AI Entity Footprint Audit: A 6-Dimension Checklist

How do you find out what AI models actually «think» about your business? Run an AI entity footprint audit — a check of how clearly ChatGPT, Gemini and Claude understand who you are, what you do and who you serve. Search Engine Land suggests breaking it into six dimensions and scoring each one honestly.

The logic is simple: AI search is no longer about «find the page» but about «understand the company, compare it, recommend it». You're judged not on a single landing page but on the sum of your signals — website, reviews, profiles, press mentions, third-party sources.

The six dimensions to test yourself against:

• Identity — does AI consistently explain what you do and where you operate?
• Differentiation — is there evidence for why to choose you over a rival?
• Evidence — reviews, case studies, certifications, media coverage;
• Consistency — do your site, Google Business Profile and LinkedIn tell the same story?
• Relationships and specialization — partnerships and what you're genuinely known for.

The full method is in the Search Engine Land piece. Here are the concrete steps to start today:

• ask ChatGPT, Gemini and Claude to describe your business using public data only;
• compare the answers with your site, GBP and real reviews — note the gaps;
• find independent proof: press, directories, awards, certifications;
• score each of the six dimensions on a 0–5 scale;
• close the gap between what you claim and what's actually verifiable.