Google Ads: Links Inside the Ad Description

Before: a Google search ad's description was plain text with no links — only the headline was clickable. Now (in a test): clickable, keyword-rich anchor hyperlinks appear inside the description itself, highlighted like normal links.

The twist is that clicking such a link leads to the exact same landing page as clicking the ad's main headline. In other words, Google isn't adding new destinations — it's turning part of the description text into an extra "button." For the advertiser that's one more clickable zone in the results and, potentially, more visual weight for the ad. The test is reported by Search Engine Roundtable.

What's important to grasp:

• the keyword links show up inside the description text, not in sitelinks;
• the click goes to the same landing page URL as the main headline;
• the anchor is matched to keywords — visually it pulls attention to itself;
• for now it's a limited test, not a general rollout to all accounts.

Advertisers apparently don't get a separate "enable" toggle — this is an experiment on Google's side. But it's worth watching: if the format rolls out, there'll be more clickable text in the ad, which raises the stakes on how well your description matches real user intent. Keep ad copy specific and relevant to the landing page — in case Google decides to "link" it for you.